Old Town and the Bangor Region: Economy & Demographics


The Bangor MSA is growing. As a part of the MSA, Old Town hosts many of the region's new residents. Desirable living conditions are leading Old Town to be one of the fastest growing areas in the Bangor Region. The City's population is expected to increase from 7,862 residents in 2011 to 8,106 residents by 2016.  

What's the best way to describe Old Town's residents?
Educated. Intelligent. Hard-working. Family-Oriented.


 Old TownBangor MSAU.S.
# Change Historic-2689,56929,282,416
% Change Historic3.30%6.60%10.41%
# Change Projected2443,27310,610,996
% Change Projected3.10%2.12%3.42%

Source: ESRI Business Analyst


Along with the projected population increase, the number of households in Old Town and the Bangor MSA are projected to grow.

 Old TownBangor MSAU.S.
# Change Historic-6,817-121,305-234,173,953
% Change Historic-1.02%8.80%0.64%
# Change Projected1071,7804,255,142
% Change Projected3.16%2.82%3.62%
Household Size (2011)2.312.332.58

Source: ESRI Business Analyst

Population Age

Old Town is a vibrant, youthful community. Over 40% of Old Town's population is between the ages of 20 and 44. With a median age of 33.4 years, our population is younger compared to the Bangor MSA region and the U.S. as a whole and is being driven by its proximity of the University of Maine and a great place for young families.

Old Town's Population By Age in 2011
Age Cohort#%
15-19472 6.0%
20-241,364 17.3%
25-341,087 13.8%
35-44829 10.5%
45-54975 12.4%
55-64890 11.3%
65-74535 6.8%
75-84415 5.3%
85+145 1.8%
Median Age 33.4

Source: ESRI Business Analyst

Comparison of Age Distribution in 2011
Age CohortOld TownBangor MSAU.S.
Median Age33.44037.2

Source: ESRI Business Analyst


Old Town's median household income is estimated to be $36,126, with a per capita income of $21,458.

Income 2011
 Old TownBangor MSAU.S.
Median Household Income $36,126 $40,412 $50,227
Per Capita Income $21,458 $22,883 $26,883
% Population Below Poverty 25.30%15.70% 13.80% 

Source: ESRI Business Analyst; Poverty Rates: American Community Survey, 2010 5-year projections.


Old Town has a great manufacturing base.  By far, the largest industry sector in Old Town is the manufacturing industry. Despite the overall decline in the manufacturing sector throughout the U.S. as a whole, the manufacturing sector in the City of Old Town grew by 61% from 2001 to 2010 and now represents over 20% of employment. This sector is expected to continue to grow by another 57% by 2021, which is an increase of 455 jobs.   Another growing industry in the City is the accommodations and food services industry, which is currently the third largest industry employing about 407 workers in Old Town. This industry grew by 28% from 2001 and is expected to grow by another 17% by 2021.


2-Digit NAICS Codes Ranked by 2010 Employment
  2001 Jobs2010 JobsChange% Change


800  303    61%  
90Government63965112 2% 
72Accomodation and Food Services31940788


44-45Retail Trade403 371(32)(8%)
54Professional, Scientific and Technical Services249 239(10)(4%)
81Other Services except Public Administration230201(29)(13%)
11Agriculture, Forestry, Fishing and Hunting159 171 12 8% 
62Healthcare and Social Assistance166 16711% 
48-49Transportation and Warehouseing160161 11%
56Administrative and Support and Waste Management and Remediation Services93109 16 17% 
71Arts, Entertainment and Recreation7377 5% 
22Utilities11070 (40) (36%)
53Real Estate and Rental and Leasing48601225%
52Finance and Insurance5352 (1) (2%)
42Wholesale Trade3428 (6) (18%) 
55Management of Companies and Enterprises00% 
61Educational Services00% 
21Mining Quarrying Oil and Gas Extraction<10<10  -- --
51Information<10<10 -- --

Source: EMSI Complete Employment - 2011.3  

2-Digit NAICS Codes Ranked by 2021 Employment
  2010 Jobs2021 JobsChange% Change
31-33Manufacturing 800   1255  455    57%  
90Government 651640 (11) (2%) 
72Accomodation and Food Services 407


70 17% 
44-45Retail Trade 371350(21) (6%) 
11Agriculture, Forestry, Fishing and Hunting 171189 18 11% 
81Other Services except Public Administration 201188 (13) (6%) 
23Construction 1641704% 
62Healthcare and Social Assistance 167164 (3) (2%) 
54Professional, Scientific and Technical Services 239154 (85) (36%) 
48-49Transportation and Warehouseing 161145 (16) (10%) 
56Administrative and Support and Waste Management and Remediation Services 109129 20 18% 
71Arts, Entertainment and Recreation 7787 10 13% 
53Real Estate and Rental and Leasing 6068 13% 
52Finance and Insurance 5256 8% 
42Wholesale Trade 28 27 (1)  (4%)
22Utilities 7017 (53) (76%) 
55Management of Companies and Enterprises 0

61Educational Services 00% 
21Mining Quarrying Oil and Gas Extraction <10 <10 -- --
51Information <10 <10 -- --
 Total 373341203870.1

Source: EMSI Complete Employment - 2011.3

This growth is attributed to the continued success of our locally grown businesses, including:

Top Regional Businesses

Top Regional Businesses
Business NameLocal Employees
Johnson Outdoors Watercraft (Old Town Canoe)250
LaBree's Bakery201
Old Town Fuel and Fiber200
James W. Sewall & Co.150
Saregent Corp.150
Cyr Buslines100

Retail Sales

Old Town is part of the vibrant Bangor retail region where Mainers and Canadians alike travel great distances to shop.  Additionally, Old Town's location provides access to over 97,900 residents within a 30-minute drive and 189,800 residents within a 60-minute drive.

On average, annual retail sales within a 30-minute drive of Old Town reach $1.4 billion and annual food and drink sales total about $186 million. Every retail industry sector within the 30-minute drive boasts a negative retail gap (demand - supply), meaning that the actual sales in the region exceed the local demand for those goods and services. In other words, many consumers are traveling from outside the 30-minute trade area to make purchases at local businesses.

Retail Market Characteristics - 2010
 30-Minute Drive Time40-Minute Drive Time60-Minute Drive Time 
Median Disposable Income$35,678$35,773$34,709
Median Age37.238.240.3
Annual Retail Sales$1,419,070,343$1,559,847,572$2,240,354,053
Annual Food & Drink Sales$185,739,894$194,895,211$249,159,923


Retail Activity Within a 30-Minute Drive of Old Town





Retail Gap


Industry Group

(Retail Potential)

(Retail Sales)

441Motor Vehicle & Parts Dealers $168,179,919 $382,763,104   -$214,583,185
442Furniture & Home Furnishings Stores $22,087,870$37,120,182 -$15,032,312 
4431Electronics & Appliance Stores $19,102,441 $22,685,100 -$3,582,659
444Building Materials, Garden Equipment & Supply Stores$25,071,182  $50,272,300 -$25,201,118
445Food & Beverage Stores $126,816,624 $197,436,593 -$70,619,969
446, 4461Health & Personal Care Stores $30,315,367 $47,385,275-$17,069,908
447, 4471Gasoline Stations $131,411,102 $311,345,382 -$179,934,280
448Clothing & Clothing Accessories $29,387,775 $47,923,730 -$18,535,955
451Sporting Goods, Hobby, Book & Music Stores $7,118,624 $18,127,631 -$11,009,007
452General Merchandise Stores $106,835,459 $216,460,788 -$109,625,330
453Miscellaneous Store Retailers $8,491,817 $17,390,705 -$8,898,888
454Non-Store Retailers $26,381,275 $70,159,553 -$43,778,278
722Food Services & Drinking Places $114,705,156 $185,739,894-$71,034,737

Source:  ESRI Business Analyst

Retail Activity Within a 60-Minute Drive of Old Town





Retail Gap


Industry Group

(Retail Potential)

(Retail Sales)

441Motor Vehicle & Parts Dealers $324,293,377$508,087,892 $183,794,515 
442Furniture & Home Furnishings Stores $41,754,785 $57,065,685-$15,310,900 
4431Electronics & Appliance Stores $36,433,937$29,419,595 $7,014,342 
444Building Materials, Garden Equipment & Supply Stores $48,903,852 $94,928,750-$46,024,897 
445Food & Beverage Stores $251,276,764 $382,476,595 $131,199,831
446, 4461Health & Personal Care Stores $58,819,438 $60,146,437 -$1,326,998
447, 4471Gasoline Stations $255,706,564 $579,986,505 $324,279,941
448Clothing & Clothing Accessories $54,647,493 $55,493,143 -$845,650
451Sporting Goods, Hobby, Book & Music Stores $13,835,175 $23,819,618 -$9,984,442
452General Merchandise Stores $185,597,994 $314,826,634 $129,228,640
453Miscellaneous Store Retailers $20,001,951 $31,869,975 -$11,868,023
454Non-Store Retailers $47,228,104 $102,233,226 -$55,005,122
722Food Services & Drinking Places $207,486,317$249,159,923 -$41,673,605

Source:  ESRI Business Analyst

Retail Market Segmentation

According to ESRI's Business Analyst tapestry segmentation - a tool used to classify consumers living within a community or market trade area by spending preferences - top market segments for the regional consumer market  (30-, 40-, and 60-minute drive times from Old Town) generally fall within the following market segments:

Midlife Junction (12% - 15% of the market)

  • The median age for these residents is 41.8 years; nearly 20% are aged 65 or older. Most residents of these neighborhoods are still working, but participation in the labor force is slightly less than the U.S. average. The median household income is $48,161. Sixty-five percent of midlife junction residents own their homes and early two-thirds of the housing is single family. These resident live quite settled lives as they transition from child rearing into retirement. On weekends they eat fast food or go to family restaurants such as Friendly's or Perkins. They drive standard sized domestic cars and shop by mail or phone through JC Penny or L.L. Bean. They go fishing, take walks, and read science fiction and romance novels for light entertainment.

Midland Crowd (12% - 19% of the market)

  • This is the largest tapestry segment in the Country. The median age is approximately 37.2 years and 62% of households are married couple families and about half have children. Median household income is approximately $50,096. Residents that work typically hold white collar jobs. Most of these residents live in housing developments in rural villages and towns. Home ownership is 81%. Midland Crown residents are politically active and tend to be conservative. Proficient do-it-yourselfers, they work on their vehicles, homes, and gardens. Dogs are favorite pets. They go often to the drive through at fast-food restaurants. They hunt, fish, and do woodworking. They patronize local stores or shop by mail order.

Green Acres      (7% - 11% of the market)

  • Many Green Acres residents are blue collar baby boomers, over 71% of these households are married couples either with children between the ages of 6-17 or without children. The medium household income is $63,430, and occupation distributions are similar to the U.S. Home ownership is high at 86%, and the median home value is $179,037. Typical of rural residents, Green Acres households own more than one vehicle. Country living describes their lifestyle. These do-it-yourselfers own the necessary power tools for home remodeling/repair and outdoor yard maintenance. Green Acres is a top market for owning a sewing machine.  For exercise and fun, these residents ride mountain bikes, go fishing, and paddling.

Rooted Rural     (8%-10% of the market)

  • The population of the Rooted Rural segment is slightly older, with a median age of 42.6 years old. The median household income is $37,952. Approximately 1/3 of households receive Social Security benefits. Home ownership is at 81%. These residents are do-it-yourselfers. These settled families take pride in their homes and keep busy with home improvement projects and gardening. Typical of their rural lifestyle, may own lawnmowers, garden tractors, and ATV's. When families eat out they typically choose a steak house, but they prefer meals at home. They hunt, fish, ride horseback, attend country music concert, and go to car races.

Additional information about ESRI's market segmentation analysis can be found at: http://www.esri.com/data/esri_data/tapestry.html.